CLIENT
Jayman Homes
PROJECT
Magna Campaign
ROLE
Art Director
AGENCY
ZGM Modern Marketing Partners
BRIEF
The crown jewel of the University District.
We were tasked to develop a brand campaign that introduces Magna by Jayman BUILT to an affluent Calgary audience. The chosen direction plays into the “Crown Jewel” concept with royalty-inspired headlines and art direction. Deliverables include OOH, print ads, social media and radio.
Radio Spot
CREDITS
Kurt Beaudoin Creative Director
Lance Risseeuw Copywriter
Six Degrees Audio