BRIEF
Designing little moments of happiness for busy families.

The Little Potato Company, a leading provider of premium-quality small potatoes, tasked the team at ZGM to reposition their brand to make their product an every day staple in people’s pantry. The new brand positioning, creating little moments of happiness for busy families, was the North Star of the brand’s purpose, brand pillars, key messaging and tone of voice. 

With this new brand platform, we created a new visual identity and dozens of brand assets that would bring a smile to people’s faces – from a quirky logo, to a series of bright and colourful packaging, to custom illustrated and animated characters, and more. This brand was brought to life through various consumer touch points, from OOH advertising, print, point-of-sale and social media.