CLIENT
Wolf Willow
PROJECT
Woof Willow Dog Park Campaign
ROLE
Art Director
AGENCY
ZGM Modern Marketing Partners
AWARDS
2023 BILD Calgary Region Award
Best Large Format Marketing Winner
Best Marketing Campaign Finalist
2024 Canadian Home Builders’ Association National Awards for Housing Excellence
Best Signage Finalist
Best Short Video Finalist
BRIEF
Not-So-Subtle Hints
A new campaign was needed to build excitement around Wolf Willow’s highly anticipated dog park opening. The idea comes from how dogs guide all your major decisions, from when you can exercise, to when you can eat, to where you live. And how your dog trying to tell you something: they want you to check out Wolf Willow. Deliverables included OOH advertising, video, radio, direct mail, event signage, dog-sized billboards, social media ads, and more.
CREDITS
Kurt Beaudoin Creative Director
Trevor Presiloski Copywriter
Joe Media Production
Six Degrees Audio