Photography & Illustrations: Ruth Lee
Totally re-design an existing company by re-branding it or by entirely re-creating it with a new name, logo and graphic identity for it and demonstrate this across a number of key applications.
WHY BON TON MEAT MARKET?
They are an upscale brand that sells premium, fresh, and local meat products. It originated in Calgary since 1921 and has been a family owned business for generations. I chose this company because I loved the idea of re-branding a traditional, outdated company that has a lot to offer, however, their current brand doesn't reflect the quality of their products and rich, Calgarian history.
They are young professionals, new home owners, and they love to socialize. They strongly believe good food brings people together so they enjoy hosting dinner parties and BBQing for their friends. They like showing off their food through social media accounts and are always searching for new ways to entertain their guests with new recipes. They are, simply, foodies.
For wannabe cooks who want to learn how to get the most out of their cut of meat, Bon Ton is a premium, local meat market that provides an educational experience. Unlike any other markets, Bon Ton butchers have over 250 years of experience who educate their consumers the best way to cook their meat that caters to their needs.